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Private performance intelligence for independent brands

Every channel.
One clear view.
Better decisions.

Folta Intelligence brings your commercial performance together, so you can see what is driving growth and what needs attention without moving between six platforms.

As seen in

WWDSourcing Journal

What it does

Your week starts with the answer, not the data hunt.

Folta Intelligence consolidates your store, site, paid media, email and affiliate performance into one considered weekly view. Less time reconciling reports. More time acting on what matters.

Ask Folta adds a conversational layer to your own data. Ask what changed, why revenue moved, which products are gaining momentum, or where spend needs attention and get a direct, evidence-led answer.

Shopify
Google Analytics
Google Ads
Meta Ads
Klaviyo / Mailchimp
ShopMy
Ask FoltaExample

What is performing well this month?

September is tracking well. Net revenue is $42,800 MTD, up 14% on August, with two channels doing the heavy lifting:

  • Email is your strongest performer — $18,400 across three campaigns, up 22% on August. The welcome flow is converting at 4.1%.
  • Paid search is returning 5.6x ROAS on $6,200 of spend. Brand terms are driving most of the gain; non-brand is holding steady.

One to watch: Meta Ads ROAS has slipped to 2.1x. I would refresh the creative before the weekend push.

Ask a question about your data…

Illustrative example. In your portal, Ask Folta answers from your own connected channels.

Built for focused teams

For founders building distinctive brands, not enterprise reporting departments.

Designed for independent DTC brands in fashion, beauty, interiors and lifestyle where every decision matters and time is rarely abundant.

You keep the instinct and creative conviction. Folta gives you the commercial clarity to move with confidence.

This week at a glanceExample

Net revenue (MTD)

$42,800

+14% vs Aug

Blended ROAS

4.8x

+0.6x vs Aug

New customers

312

+9% vs Aug

Email revenue

$18,400

43% of revenue

Channel performance

  • Paid search$6,200 spend · 5.6x ROAS
    Brand terms driving the gain
  • Email$18,400 across 3 campaigns
    Welcome flow converting at 4.1%
  • Meta Ads2.1x ROAS
    Creative refresh recommended
  • Store$42,800 net · 312 orders
    Best week since June

Top products

  • Silk Slip Dress
    Silk Slip Dress$8,900 · 128 sold

    Bestseller for a third month

  • Merino Crew Knit
    Merino Crew Knit$6,200 · 95 sold

    New season launch driving gains

  • Linen Wide Trouser
    Linen Wide Trouser$4,800 · 84 sold

    Email feature lifted conversions

  • Leather Tote
    Leather Tote$3,900 · 31 sold

    High average order value

Illustrative example. Your portal shows your own connected channels, refreshed weekly.

Ready when you are

One place to understand performance and decide what happens next.